Neoli
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ZERO MOLASSES, 100% RUM
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Literally translated as “forest song”, Neoli carries the melody of the land, sometimes be it on the lips of the happy plantation growers or whistled by one of the prominent mascot birds of the region.
Rooted in the pristine terroir of the Himalayas, Neoli blends traditional craftsmanship with the essence of the region—crystal-clear mountain water, rich biodiversity, and a land that teems rich with ballads and melodies. Indigenous yeasts in the sugarcane leads to fermentations which allows the field to be expressed in its truest sense.
It is Himalayan by birth and au naturel in practice, with no artificial dressing or treatment. Clean, classic and herbaceous, it is a breath of fresh air in a muddied category.
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Free from industrial intervention, free from muddy molasses and clear in spirit, this fresh sugarcane juice (the vesou) based rum takes its “farm to bottle” ethics very seriously. The artisanal and premium crafted rum captures the untamed spirit of Kumaon and the rugged beauty of Uttarakhand. The fresh sugarcane, sourced from select fields around the distillery and different altitudes across Uttarakhand determines the spirit’s flavour and complexity.
Literally translated as “forest song”, Neoli carries the melody of the land, sometimes be it on the lips of the happy plantation growers or whistled by one of the prominent mascot birds of the region. It is Himalayan by birth and au naturel in practice, with no artificial dressing or treatment. Clean, classic and herbaceous, it is a breath of fresh air in a muddied category.
Made in Muller pot stills from the world's most specialized coppersmith for cane juice, this artisanal rum is made by masterful distillers that specialise in interpreting their terroir and infusing the culture of the land in their artful creations. The untouched forests, fresh mountain streams, and wild sugarcane come together in perfect balance and harmony. Meticulously made, this Himalayan cane-juice rum is a tribute to the provinciality of the region.
Rooted in the pristine terroir of the Himalayas, Neoli blends traditional craftsmanship with the essence of the region—crystal-clear mountain water, rich biodiversity, and a land that teems rich with ballads and melodies. Indigenous yeasts in the sugarcane leads to fermentations which allows the field to be expressed in its truest sense.
The white pure single rum has a unique profile based on the high-altitude terroir, pristine water sources, and cool fermentation conditions of the Himalayas. It opens with natural cane sweetness, delicate not overpowering, in a manner of speaking expressing the purity of its promise.
Neoli renews Himmaleh’s practice of keeping the earth and communities close. With its fresh cane-juice based Rhum, hyper-local cane plantations that sustain local farmers and a natural process, in many ways Neoli seeds a good practice. Right by the land, the story of Neoli is about this transparency and clarity – around its honesty in agronomy, terroir, process and fresh ingredients.
Neoli's mascot is the vibrant Himalayan Great Barbet. From its size and colour to its unique calls, it is a jewel of the Himalayan avifauna. With its large yellow bill, although the bird displays a number of brilliant colours, it is not at all easy to distinguish from its leafy surroundings.More often heard than seen, Barbets are never so happy as when listening to their own voices. The call of the great Himalayan barbet is very distinctive and easy to recognise but is far from easy to portray in words. Thomas Jerdon described the call as a plaintive pi-o, pi-o.
This fresh sugarcane juice (the vesou) based rum from a 100% Himalayan Distillery takes its “farm to bottle” ethics very seriously. This artisanal and premium crafted rum captures the untamed spirit of Kumaon and the rugged beauty of Uttarakhand. The fresh sugarcane, sourced from select fields around the distillery and different altitudes across Uttarakhand determines the spirit's flavour and complexity.
Free from industrial intervention, free from muddy molasses and clear in spirit, Neoli renews Himmaleh's practice of keeping the earth and communities close. With its fresh cane-juice based Rhum, hyper-local cane plantations that sustain local farmers and a natural process, in many ways Neoli seeds a good practice.
RIGHT BY THE LAND, THE STORY OF NEOLI IS ABOUT THIS TRANSPARENCY AND CLARITY - AROUND ITS HONESTY IN AGRONOMY, TERROIR, PROCESS AND FRESH INGREDIENTS.
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